In conjunction with Intel and the WPP Retail group we were part of an amazing full day event before the start of the NRF Big Show. This involved agencies and brands working together to initially work through challenges and opportunities in their business. Then identify areas where they could innovate. All the while we worked through the capabilities of the Umajin/WPP/Intel IoT kit.
The next step was prototyping and several brands had working examples by the end of the day. A great way to start the NRF show for 2016.