{"id":1815,"date":"2017-11-04T08:28:17","date_gmt":"2017-11-03T19:28:17","guid":{"rendered":"http:\/\/www.davidbrebner.com\/?p=1815"},"modified":"2017-11-16T08:45:09","modified_gmt":"2017-11-15T19:45:09","slug":"cool-vs-conversion-driving-revenue","status":"publish","type":"post","link":"https:\/\/www.davidbrebner.com\/?p=1815","title":{"rendered":"Cool vs. Conversion (driving revenue)"},"content":{"rendered":"<p>Pavan Bahl from MouthMedia Network hosted a great panel with John Gibson from Samsung, Megan Berry from Reveal (and myself from Umajin).<\/p>\n<p>It was very interesting to dig into the trends that are actually driving users to repeat interactions and conversion versus those which might get a lot of attention but do not show high repeat-ability.  An example of a popular cool interaction would be a custom skill for Amazon Alexa &#8211; yet the actual attach rate is very low as users simply forget the correct phrase to activate the custom skill.<\/p>\n<p>The event was held at Samsung 837 which is a really amazing venue in the Meatpacking district in NYC.  It&#8217;s a combination of art, fashion, technology, and sport along with a fully interactive space at the ground level. It\u2019s not a store, but certainly an experience.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.davidbrebner.com\/wp-content\/uploads\/2017\/11\/samsung_837.jpg\" alt=\"samsung_837\" width=\"1000\" height=\"334\" class=\"alignnone size-full wp-image-1826\" srcset=\"https:\/\/www.davidbrebner.com\/wp-content\/uploads\/2017\/11\/samsung_837.jpg 1000w, https:\/\/www.davidbrebner.com\/wp-content\/uploads\/2017\/11\/samsung_837-150x50.jpg 150w, https:\/\/www.davidbrebner.com\/wp-content\/uploads\/2017\/11\/samsung_837-300x100.jpg 300w, https:\/\/www.davidbrebner.com\/wp-content\/uploads\/2017\/11\/samsung_837-768x257.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pavan Bahl from MouthMedia Network hosted a great panel with John Gibson from Samsung, Megan Berry from Reveal (and myself [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=\/wp\/v2\/posts\/1815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1815"}],"version-history":[{"count":4,"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=\/wp\/v2\/posts\/1815\/revisions"}],"predecessor-version":[{"id":1827,"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=\/wp\/v2\/posts\/1815\/revisions\/1827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=\/wp\/v2\/media\/1816"}],"wp:attachment":[{"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.davidbrebner.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}